CASE – 1 BHEL’S Strategic Intent
Bharat Heavy Electricals Ltd (BHEL) is major Indian public sector enterprise in power, engineering, and manufacturing divisions and centres spread all over the country. It exports to more than 45 countries.
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1. Discuss how the environment acts does as a stimulant to business. Analyze why business often does little for the preservation of physical environment despite the fact that it is significant for business activity.
Read More »Business Environment – Discuss how the environment acts does as a stimulant to business
PART – A
1. Explain the sources of information.
2. Explain the system development life cycle.
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1. Explain verbal symbols and their advantages in Communication.
(OR)
2. Differentiate between ‘posture’ and ‘gesture’ using specific examples.
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1. What is copyright? Explain with suitable example. What is Trademark? Explain the role of trademark and its usefulness in marketing.
2. Explain the procedure for the registration of domain names. Write a short note on “WIPO Treaty”
Read More »Cyber Law Management – What is copyright? Explain with suitable example
SECTION – A
1. Answer any ten of the following in about 3-4 lines each: (2×10-20)
a) Define Business Ethics.
b) What is morality?
c) How religion and ethics are related?
d) What is ethical dilemma?
1. The organized retail industry in India is faced with stiff competition from the unorganized sector.
2. There is a shortage of quality real estate and infrastructure requirements in our country.
Read More »Retail Selling – The organized retail industry in India is faced with stiff competition from the unorganized sector
CASE STUDY – Movie Merchandising: Is there a market for it?
Introduction
Bollywood industry is exploring new vistas of revenue. From overseas distribution, ramp shows to selling merchandise related to movies are used to mobilize the collections. This phenomenon is not new to the film industry. Holly wood movie like star wars was able to sell $9 billion worth of merchandise Indian films are not behind the competition. They just adopted the success formula of Hollywood. The recent movie “Ghajini” sold its merchandise and had its own gaming software.
Read More »Retail Management – Case – Movie Merchandising: Is there a market for it?
SECTION A
1. Define retailing. Discuss the scope and prospects of retail sector in the Indian context, describing the drivers of growth of retailing in the country.
2. (a) What are the stages of consumer decision making and their impact on retail strategies ? Explain with suitable examples.
Read More »Retail Management – Define retailing. Discuss the scope and prospects of retail sector
1. What is the difference between programmed and non-programmed decisions? [16]
2. What is the managerial grid? Contrast its approach to leadership with the approach of the Ohio state and Michigan groups.