International Marketing Management – MC – International marketing includes activities

International Marketing Management

Part One:

Multiple choices:

  1. International marketing includes activities that direct the flow of goods from:
    1. One country to one country
    1. One country to another country
    1. One country to multiple country
    1. All of the above
  • ETC stands for______________
  1. Expert trading companies
    1. Essential trading companies
    1. Export trading companies
    1. None of the above
  • Till 1950-56 there was no clear exam policy and no __________ restrictions of any kind.
    • ImportExportBoth a) & b)
    • None of the above
  • Tariffs have been one of the classical methods of regulating ___________ trade.
  1. International
    1. National
    1. Domestic
    1. None of the above
  • The world trade organization (WTO) was established on 1st January____________
    • 1996
  • 1995
    • 1997
    • None of the above
  • Export documentation is a very important area in ___________ management.
  1. International
    1. Import
  • Export
    • None of the above
  • Methods of export pricing are_____________
    • Cost plus pricing
    • Competitive pricing
    • Marginal pricing
    • All of the above
  • OECD has been a destination of a major portion of ___________exports.
  1. Japan
    1. USA
    1. India
    1. UK
  • Psychographic segmentation involves grouping people in terms of:
    • Attitudes
    • Life styles
    • Values
    • All of the above
  1. Foreign direct investment would be permitted up to __________ in the development of the zones.
    1. 100%
    1. 90%
    1. 38%
    1. 48%

Part Two:

  1. Differentiate between domestic & international marketing.
  • Write a short note on World trade organization (WTO).
  • Briefly describe the exim policy of India (one part of India‟s export import policy).
  • Write a short note on tariff and non tariff barriers of international trade.

Section B: Caselets (40 marks)

Caselet 1

Export Marketing:

The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the immediate future. World prices have been showing a downward trend for eighteen months and this has resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut their import requirement though the American demand has shown some growth. Brazil has been resorting to aggressive selling at lower prices and the expectations are that its exports will reach an all-time peak of 32,000 tones in the 1981-82 season. The 1981-82 Indian season is only about six weeks away. The Brazilian offensive has forced India to withdraw so to any from the US and West European markets and increase its reliance on communist buyers. As many as 1980-81.the Soviet Union alone accounting for 12,647 tones. But exporters are concerned at the diversion on such a scale of this trade.


  1. Had you been the pepper exporter, what would be your short term and medium-term export marketing strategy in the above environment?
  • Could you examine the weak points in this case study?

Caselet 2



Smart Kids Ltd. An Auckland company that makes educational games and resources to read and understand math‟s has won a Trade New Zealand Export Award for its success in international markets in 2003.Established eight years ago in the family home basement, Smart Kids is led by husband and wife team, joint chief executives David and Sun Milne and their sons Duncan and Frase. She Milne, an ex-teacher, says from just 30 products when it started, the company produces more than 200 produces catering for student‟s activities, grammar concepts and numeracy. She says the international appeal of Smart Kids products was highlighted recently, when company‟s SMART PHONICS was listed amongst the top five products out of almost 100 in the education trade show in the United Kingdom. The key requirement for every new Smart Kids products is that it stimulates student‟s minds in the classroom, teaches them a specific concept easily, enjoyably and permanently and enables problem solving. David Milne says Smart Kids started selling its educational games and resources to New Zealand schools in 1995, drawings an immediate and strong response. It quickly became apartment that the New Zealand market was not large enough to sustain considerable investment in product development, and secondly, that their products have done so well that they deserved wider exposure.”Our export research came down to two options. Find educational distributors in other countries or set-up our own operations. The first option was less risky and easy to manage but it meant that Smart Kids products were lost in a wide range of materials. So we went for the second option and over the next few years established offices in Australia, in UK and Canada”. This has successfully branded Smart Kids as a leading supplier of educational resources in these countries. Mr. Milne says the Smart Kids product catalogue is now sent regularly to teachers in more than 50,000 schools across the UK, Ireland, Canada and Australia. “We also sell to schools in the US. In that market we elected to work through a distributor, we didn‟t have the financial resources to set-up an operation that could cover almost 70,000 schools and compete with every established educational publisher”. He says annual exports now exceed $2.2 million and account for more than 90% of turnover. In order to grow the business, surplus profits are reinvested back into product development, infrastructure – the company recently moved its Auckland operation into new 20,000 square feet premises in Ellerslie. Mr. Milne says the Smart Kids brand is now well established internationally with the company enjoying many competitive advantages, including its New Zealand origin. New Zealand education is highly regarded overseas and we find that international teachers to get hold of educational products made in this country.


  1. What are the major considerations for a firm in order to while deciding its markets entry strategy?
  • To what extent direct control and ownership are critical for Smart kids export distribution strategy?

Section C: Applied Theory (30 marks)

1.What do mean by International marketing? Discuss the scope of International marketing.

2.Describe the export documentation framework in India in detail.