Marketing Management Section A: Objective Type & Short Questions (30 marks) Part One Multiple Choices: as: a. Product life cycle b. Line stretching c. Consumer adoption Part Two: Section B: Caselets (40 marks) Caselet 1 Ask the company top brass what „almost there‟ means. The answer: a premier Indian retail company that has Read more about Marketing Management – MC – It is a concept where goods are produced[…]
Mangerial Economics CASE – 1 Dabur India Limited: Growing Big and Global Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform. Dabur has proven its expertise in the fields of health care, personal care, homecare and foods. The company was founded by Dr. S. K. Read more about Managerial Economics – Case – Dabur India Limited Growing Big and Global[…]
CASE – 1 Dartmouth College Goes Wireless Dartmouth College, one of the oldest in the United States (founded in 1769), was one of the first to embrace the wireless revolution. Operating and maintaining a campuswide information system with wires is difficult, since there are 161 buildings with more than 1,000 rooms on campus. In 2000, Read more about Information Technology Management – Case – Dartmouth College Goes Wireless[…]
General Management CASE – 1 Your Job and Your Passion—You Can Pursue Both! The 21st century offers many challenges to every one of us. As more firms go global, as more economies interconnect, and as the Web blasts away boundaries to communication, we become more informed citizens. This interconnectedness means that the organizations you work Read more about General Management – Case – Your Job and Your Passion –[…]
Financial Management Section A: Objective Type & Short Questions (30 marks) Part one: Multiple choices: Part Two: Section B: Case lets (40 marks) Caselet 1 Case1: Credit Decision – Agarwal Case On August 30 2006 Agarwal Cast Company Inc. applied for a $200000 loan from the main office of the National bank of New Read more about Financial Management – MC – The approach focused mainly on the financial[…]
Construction Management Attempt All Section (Compulsory) SECTION I Any four: SECTION II Answer any two: SECTION III Compulsory question:
Business Communication Section A: Objective Type & Short Questions (30 marks) Part one: Multiple choice: Part Two: Section B: Caselets (40 marks) Caselet 1 Mr. and Mrs. Sharma went to Woodlands Apparel to buy a shirt. Mr. Sharma did not read the price tag on the piece selected by him. At the counter, while Read more about Business Communication – MC – is an essential function of Business Organizations[…]
1. As a potential entrepreneur, how would you construct a business plan to satisfy your banker?
2. What are the problems faced by Indian Women Entrepreneurs and what government support can they avail of?
1. What are the characteristics of a technologically enabled organization?
2. How does an Organization acquire & disseminal knowledge?
3. Why do you suppose inquiry – only applications were developed instead of fully on lines system?
CASE – 1 Implementing a CRM Solution at Ritu Kumar Background
Ritukumar is one of India’s leading designers which retails ladies luxury wear through, 15 boutiques across all major cities. These boutiques showcase the very best of Indian design, with specially produced range of high fashion garments and accessories using silk, leather and cotton. Its range of western and Indian apparel strongly reflects traditions and individual talent. The company has been growing steadily at an average rate of 8 – 10 per cent in the last five years to achieve a turnover of Rs 270 million in 2002 – 2003.