Q1. Briefly describe the changing trends in consumer behaviour in Indian context
Q2. Discuss the role of reference groups for patronising a new magazine?
Q3. What is classical conditioning theory of learning? How does this theory apply to consumers?
Q4. What are approaches to activating problem recognition
Q5. Write a short note on consumer characteristics
Q6. Discuss McGuire’s comprehensive scheme of psychological motives.
Q7. Give consumer attitudes towards the product
Q8. Give attributes of alternative.