Q1. Briefly describe the changing trends in consumer behaviour in Indian context

 

Q2. Discuss the role of reference groups for patronising a new magazine?

Q3. What is classical conditioning theory of learning? How does this theory apply to consumers?

 

Q4. What are approaches to activating problem recognition

 

Q5. Write a short note on consumer characteristics

 

Q6. Discuss McGuire’s comprehensive scheme of psychological motives.

 

Q7. Give consumer attitudes towards the product

 

Q8. Give attributes of alternative.