Q1. Define Perception in context to consumer behaviour? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour.
Q2. Suggest which schedule the fixed ratio or the variable ratio schedule will be suitable for advertising of a new department store. State your assumptions.
Q3. What are the causes of cognitive dissonance?
Q4. What is the significance of relationship marketing in the present marketing environment?
Q5. What is meant by attitude? Discuss the principle sources that affect the formation of consumer Attitudes?
Q6. How would you differentiate between a drive and a cue? Give examples
Q7. What is meant by consumer perception? Explain the factors which affect consumer perception?
Q8. Why is the scope of consumer behavior significantly increasing?