- Define Perception in context to consumer behaviour? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour.
- What is meant by consumer perception? Explain the factors which affect consumer perception?
- What is the significance of relationship marketing in the present marketing environment?
- Write a note on persuasive communication
- Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
- Discuss McGuire’s comprehensive scheme of psychological motives.
- Distinguish between rational and emotional buying motives with the help of examples?
- Why is the scope of consumer behavior significantly increasing?