Marketing Management CASE: I    Managing the Guinness brand in the face of consumers’ changing tastes 1997 saw the US$19 billion merger of Guinnessand GrandMet to form Diageo, the world’s largest drinks company. Guinness was the group’s top-selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$1.2 Read more about Marketing Management – Case – Managing the Guinness brand in the face of consumers’ changing tastes[…]