Banking Management

BANKING MANAGEMENT

CASE STUDY – 1

ICICI Centralizes Applications

ICICI centralizes applications for ‘anywhere’

When anytime, anywhere banking came to our country, ICICI Bank had to move away from the branch-centric model and make its services available nationwide. The solution was to centralize its applications. by Minu Sirsalewala

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International Business

International Business

Q1. Can exhibitions help in product promotion ? If yes, explain.

Q2. What are the different forms of indirect distribution channel ?

Q3. What are the functions of the distribution channels ?

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