Banking Management – Case – ICICI Centralizes Applications

CASE STUDY 1 (20 Marks)

ICICI Centralizes Applications

ICICI centralizes applications for ‘anywhere’

When anytime, anywhere banking came to our country, ICICI Bank had to move away from the branch-centric model and make its services available nationwide. The solution was to centralize its applications. by Minu Sirsalewala