Banking Management – Case – ICICI Centralizes Applications
CASE STUDY 1 (20 Marks)
ICICI Centralizes Applications
ICICI centralizes applications for ‘anywhere’
When anytime, anywhere banking came to our country, ICICI Bank had to move away from the branch-centric model and make its services available nationwide. The solution was to centralize its applications. by Minu Sirsalewala