Advertising
Q1. Discuss about audience perception of advertising process.
Q2. What is the role of advertising in marketing mix?
Q3. Explicit role of advertising.
Q4. Which assumptions are made in cinema model II.
Q5. Describe about writing strategy.
Q6. Explain about AIDA model.
Q7. Which factors influencing the marketing mix?
Q8. Effect of advertising on product quality.
Advertising
Q1. Discuss about audience perception of advertising process.
Q2. What is the role of advertising in marketing mix?
Q3. Explicit role of advertising.
Q4. Effect of advertising on product quality.
Q5. Write a short note on conditional consumer premium.
Q6. What is the usage of displays & POP material?
Q7. What is the strategy of advertising?
Q8. What is the need for public – service advertising?
Advertising
Q1. Image building of institutional advertising.
Q2. Differences between industrial & consumer advertising.
Q3. Write a short note on conditional consumer premium.
Q4. What is the usage of displays & POP material?
Q5. Write a short note on core concept.
Q6. Discuss about taxation & advertising.
Q7. Write about interdependence of institutional & product advertising.
Q8. What is coupon premium plan?
Advertising
Q1. Under which conditions the sales effects of advertising can be most estimated?
Q2. Write a short note on contribution of advertising.
Q3. Which factors are influencing the marketing mix?
Q4. What is marketing concept?
Q5. Explain indirect role of advertising.
Q6. Write about advertising regulation in short.
Q7. Write about interdependence of institutional & product advertising.
Q8. What the factors of advertising objectives?
Advertising
Q1. What is need for public service advertising?
Q2. Write about media in industrial advertising.
Q3. What is marketing concept?
Q4. What is the need for public – service advertising?
Q5. Explain about audience segmentation & media.
Q6. What the factors of advertising objectives?
Q7. Limitations of consumer promotions.
Q8. What is coupon premium plan?
Advertising
Q1. What is the strategy of advertising?
Q2. What is marketing concept?
Q3. Discuss economy effects of advertising.
Q4. What is the need for public – service advertising?
Q5. Which factors influencing industrial decisions?
Q6. Limitations of consumer promotions.
Q7. What is deception?
Q8. What is the effect on business cycle?
Advertising Management
Q1. Which factors influencing organizational features?
Q2. Discuss about audience perception of advertising process.
Q3. What is the role of advertising in marketing mix?
Q4. Why does a developing country like India need advertising?
Q5. What is the purpose of FERA companies?
Q6. List out criteria for effective copy.
Q7. Which type of features must have an effective advertisement?
Q8. Which factors influencing the marketing mix?
Advertising
Q1. Write a short note on core concept.
Q2. Which factors are influencing the marketing mix?
Q3. What are the benefits of advertising?
Q4. Explain about audience segmentation & media.
Q5. Classification of industrial goods & services.
Q6. Explain about advertising budget.
Q7. What is deception?
Q8. What are distribution channels?
ADVERTISING MANAGEMENT
A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?
B) Design an Ad Campaign for a Construction engineering company?( Manufacturers of Construction products)?
C) Write short notes on: (Any 4)
- Characteristics of the ideal print advertisement
- AIDA Model
- Medial planning tools
- ATL/BTL
- Ad agency organization structure
D) Illustrate positioning statements for: (any 4)?
- Maruti
- Nirma washing powder
- BOSCH
- Harward business school
- Apple
Advertising
Q1. Explain three major concerns of media decisions.
Q2. Limitations of consumer promotions.
Q3. What the factors of advertising objectives?
Q4. Write about interdependence of institutional & product advertising.
Q5. Explain about audience segmentation & media.
Q6. What are the benefits of advertising?
Q7. Write a short note on contribution of advertising.
Q8. Which types of services may offer by advertising agencies?