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What is Advertising? Discuss its objectives and point out the problems of advertising in India.
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How is Advertising effectiveness tested?
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What are the important features of an Advertisement Copy?
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Discuss the essential features of a sound advertising policy.
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Mention the functions of an advertising agency.
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Examine the function to be considered in the selection of Media for advertising.
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What is sales promotion? Why it is importance in marketing industrial product?
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Distinguish between Coupon and Sampling.
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What are the factors governing basic Promotional strategy?
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Outline the different methods of providing discounts in the selling process.
PART – B
Answer Any TWO Questions
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“Advertising Sells Product”. Do you agree with this statement? Give reasons and explain the functions performed by advertising.
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“The success of Advertisement campaign depends on proper selection of Media” – Discuss.
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“Advertising brings long-term benefits but Sales promotion is for quicker result”. Explain with an example.
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Analyze the distinctive features of various elements of the Promotional mix. Illustrate with a suitable example.
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Outline the different methods of providing discounts in the selling process.