Consumer Behaviour
Q1. Define Perception in context to consumer behaviour? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour.
Q2. What is meant by consumer perception? Explain the factors which affect consumer perception?
Q3. What is the significance of relationship marketing in the present marketing environment?
Q4. Write a note on persuasive communication
Q5. Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
Q6. Discuss McGuire’s comprehensive scheme of psychological motives.
Q7. Distinguish between rational and emotional buying motives with the help of examples?
Q8. Why is the scope of consumer behavior significantly increasing?
Consumer Behaviour
Q1. Briefly describe the changing trends in consumer behaviour in Indian context
Q2. Discuss the role of reference groups for patronising a new magazine?
Q3. What is classical conditioning theory of learning? How does this theory apply to consumers?
Q4. What are approaches to activating problem recognition
Q5. Write a short note on consumer characteristics
Q6. Discuss McGuire’s comprehensive scheme of psychological motives.
Q7. Give consumer attitudes towards the product
Q8. Give attributes of alternative.
Consumer Behaviour
Q1. Define Perception in context to consumer behaviour? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour.
Q2. Suggest which schedule the fixed ratio or the variable ratio schedule will be suitable for advertising of a new department store. State your assumptions.
Q3. What are the causes of cognitive dissonance?
Q4. What is the significance of relationship marketing in the present marketing environment?
Q5. What is meant by attitude? Discuss the principle sources that affect the formation of consumer Attitudes?
Q6. How would you differentiate between a drive and a cue? Give examples
Q7. What is meant by consumer perception? Explain the factors which affect consumer perception?
Q8. Why is the scope of consumer behavior significantly increasing?
Consumer Behaviour
Q1. What is meant by attitude? Discuss the principle sources that affect the formation of consumer Attitudes?
Q2. What is the significance of relationship marketing in the present marketing environment?
Q3. Define information processing how is it different from learning
Q4. Suggest which schedule the fixed ratio or the variable ratio schedule will be suitable for advertising of a new department store. State your assumptions.
Q5. Define Perception in context to consumer behaviour?How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour.
Q6. What is repetition and explain learning curve
Q7. According to Kent, how do consumers react to price variable
Q8. What are the cultural differences in non-verbal communication.
Consumer Behaviour
Q1. What is the significance of consumer research of marketers?
Q2. Distinguish between rational and emotional buying motives with the help of examples?
Q3. Nirma company wants to change the attitude of consumers towards its brand Suggest any three ways by which you can do so.
Q4. Write a note on price perceptions
Q5. What are memory concepts relevant in advertising.
Q6. Discuss symbols of status.
Q7. Define & explain the following with respect to consumer behavior, with examples Attitude
Q8. Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
Consumer Behaviour
Q1. What is the significance of consumer research of marketers?
Q2. What is the significance of relationship marketing in the present marketing environment?
Q3. Discuss the theories of learning
Q4. Discuss motive arousal
Q5. Write a note on price perceptions
Q6. Write a note on Motivational intensity
Q7. What are memory concepts relevant in advertising.
Q8. Discuss symbols of status.
Consumer Behaviour
Q1. What is the significance of consumer research of marketers?
Q2. What is the significance of relationship marketing in the present marketing environment?
Q3. Distinguish between rational and emotional buying motives with the help of examples?
Q4. Discuss the theories of learning
Q5. Determine how many segments does marketers enter
Q6. What are memory concepts relevant in advertising.
Q7. Define & explain the following with respect to consumer behavior, with examples Attitude
Q8. Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
Consumer Behaviour
Q1. What is the significance of relationship marketing in the present marketing environment?
Q2. Distinguish between rational and emotional buying motives with the help of examples?
Q3. Discuss the theories of learning
Q4. Nirma company wants to change the attitude of consumers towards its brand Suggest any three ways by which you can do so.
Q5. Discuss motive arousal
Q6. Determine how many segments does marketers enter
Q7. Write a note on Motivational intensity
Q8. Write a note on persuasive communication
Consumer Behaviour
Q1. What is the significance of relationship marketing in the present marketing environment?
Q2. Nirma company wants to change the attitude of consumers towards its brand Suggest any three ways by which you can do so.
Q3. Discuss motive arousal
Q4. Write a note on price perceptions
Q5. Write a note on Motivational intensity
Q6. What are memory concepts relevant in advertising.
Q7. Write a note on persuasive communication
Q8. Define & explain the following with respect to consumer behavior, with examples Attitude
Consumer Behaviour
Q1. Write a short note on consumer characteristics
Q2. Discuss McGuire’s comprehensive scheme of psychological motives.
Q3. Give consumer attitudes towards the product
Q4. Show that needs and goals are dynamic
Q5. Write a note on persuasive communication
Q6. Discuss symbols of status.
Q7. Define & explain the following with respect to consumer behavior, with examples Attitude
Q8. Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
CONSUMER BEHAVIOR
A) Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
B) Define & explain the following with respect to consumer behavior, with examples
- Attitude
- Relation between Attitude ,belief& behavior
C) Please explain:
- Five distinct stages in the buying decision process.
- Personal factors affecting behavior.
- Buying process.
D) Explain.
- Actual Vs reference price
- Semiotics
- Functions of attitude