Customer Relationship Management
CASE – 1 Implementing a CRM Solution at Ritu Kumar Background
Ritukumar is one of India’s leading designers which retails ladies luxury wear through, 15 boutiques across all major cities. These boutiques showcase the very best of Indian design, with specially produced range of high fashion garments and accessories using silk, leather and cotton. Its range of western and Indian apparel strongly reflects traditions and individual talent. The company has been growing steadily at an average rate of 8 – 10 per cent in the last five years to achieve a turnover of Rs 270 million in 2002 – 2003.