Hospital Administration & Management

HOSPITAL ADMINISTRATION MANAGEMENT

Case Study 1 — A New Approach to Managing GORD – ALTANA Pharma

COMPANY PROFILE

ALTANA Pharma is the pharmaceutical division of ALTANA AG. The company concentrates on innovative pharmaceutical products in therapeutics, imaging (contrast media) and OTC medication. Therapeutics, the most important business area, is based on prescription drugs for gastrointestinal and respiratory diseases.

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