Marketing Research – Case – DNA intends to launch Nagpur edition

1. CASE STUDY: (a) DNA intends to launch Nagpur edition. The management is preparing the marketing strategy to decide the demographic and psychographic profile of its targeted readers. Explain the entire research process. What would be the research design that you would suggest and what sampling methods would you use? 


(b) (i) Design a questionnaire for the marketing plan of a luxury car from Maruti to be launched in India. 

(ii) K Serials are gradually losing the TRP ratings. Write a report analyzing the reasons for the same.