Advertising – Define advertising and explain its role in the modern world

 

1. (a) Define advertising and explain its role in the modern world. 
(b) What are the reasons for waste in advertising? 

2. (a) How does advertising affect cultural values of the society? 
(b) State the importance of market segmentation. 

3. (a) What are the essentials of good poster? 
(b) Bring out the need for advertising research. 

[…]