Question Papers

Business Ethics – Case – Sick of angry campaign ads invading your living room

CASE STUDY

Sick of angry campaign ads invading your living room? Dismayed by the vulgarity and poisonous political messages of the primary season? Don’t change the channel quite yet. As USA head into the general election in 2016, there are things to learn from political communications, and it is our duty as voters to cut through the rhetoric in order to vet these applicants for the most important job in the country.

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Business Environment – Case – Tesco’s move into Korea offers a classic case

CASE STUDY 

Tesco’s move into Korea offers a classic case study of building market share internationally. The company made some smart moves in their Korean expansion, most notably partnering with Samsung, the leading Korean conglomerate, and embracing the Korean way of life by operating stores as local businesses and community centers. Tesco also made a smart move by employing nearly 100% Koreans on staff, with only 4 British employees out of 23,000. Reports indicate that Tesco’s intelligent strategy has won over shoppers in Seoul, with 25% of Koreans signed up for loyalty cards and sales in the billions, finding success in “crack[ing] the Asian tiger,” where competitors such as Carrefour and WalMart have failed.

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Business Environment – Case – Imagine that you are in-charge

CASE 1

Q1) Imagine that you are in-charge of a major chemical plant, manufacturing points. At present, the general awareness about the mandatory requirements for chemical industry is very low. Even if the compliance record is maintained, it is not disclosed to all employees. (25 marks)

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