Q.1) Define Marketing Management. Discuss its importance and scope in today’s dynamic Competitive Environment.
Q.2) What is ‘Product Life Cycle’ ? How Marketing Mix Decisions have to
be adjusted at different stages of PLC (Product Life Cycle) ?
Q.3) Explain various pricing strategies a firm can adopt.
Q.4) What is Product Mix ? Explain various Product Mix Strategies with suitable
examples.
Q.5) Discuss various cultural issues involved in International Marketing.
Q.6)
(A) What is Consumer Buying Behaviour ?
(B) Explain various steps involved in Buying Consumer Goods.
Q.7) Write short notes : (Any Two)
(a) Promotion through International Exhibitions and Trade Fares
(b) Use of Internet as a Marketing Tool
(c) Channel ConflictsÂ