Marketing Management – Define Marketing Management. Discuss its importance


Q.1) Define Marketing Management. Discuss its importance and scope in today’s dynamic Competitive Environment.


Q.2) What is ‘Product Life Cycle’ ? How Marketing Mix Decisions have to

be adjusted at different stages of PLC (Product Life Cycle) ?


Q.3) Explain various pricing strategies a firm can adopt.


Q.4) What is Product Mix ? Explain various Product Mix Strategies with suitable

examples.


Q.5) Discuss various cultural issues involved in International Marketing.


Q.6)

(A) What is Consumer Buying Behaviour ?
(B) Explain various steps involved in Buying Consumer Goods.


Q.7) Write short notes : (Any Two)

(a) Promotion through International Exhibitions and Trade Fares
(b) Use of Internet as a Marketing Tool
(c) Channel Conflicts