Q1. Briefly describe the changing trends in consumer behaviour in Indian context 

Q2. Discuss the role of reference groups for patronising a new magazine? 

Q3. What is classical conditioning theory of learning? How does this theory apply to consumers?

Q4. What are approaches to activating problem recognition

Q5. Discuss McGuire’s comprehensive scheme of psychological motives. 

Q6. Discuss self concept theory 

Q7. Give consumer attitudes towards the product 

Q8. Give attributes of alternative.