Q1. Briefly describe the changing trends in consumer behaviour in Indian context
Q2. Discuss the role of reference groups for patronising a new magazine?
Q3. What is classical conditioning theory of learning? How does this theory apply to consumers?
Q4. What are approaches to activating problem recognition
Q5. Discuss McGuire’s comprehensive scheme of psychological motives.
Q6. Discuss self concept theory
Q7. Give consumer attitudes towards the product
Q8. Give attributes of alternative.