CASE STUDY
Tesco’s move into Korea offers a classic case study of building market share internationally. The company made some smart moves in their Korean expansion, most notably partnering with Samsung, the leading Korean conglomerate, and embracing the Korean way of life by operating stores as local businesses and community centers. Tesco also made a smart move by employing nearly 100% Koreans on staff, with only 4 British employees out of 23,000. Reports indicate that Tesco’s intelligent strategy has won over shoppers in Seoul, with 25% of Koreans signed up for loyalty cards and sales in the billions, finding success in “crack[ing] the Asian tiger,” where competitors such as Carrefour and WalMart have failed.
Answer the following question.
Q1. Give an overview of the case.
CASE STUDY
Background checks are an issue faced by many companies, as sensitive information is now more public than ever. Office Drop is no exception, as the company scans paper into digital files, including patient records and minister sermons, most of which require trustworthy employees who can handle documents discreetly. Many companies offer quick, superficial checks, but for Office Drop owner Prasad Thammineni, more information was required. He found a company that would allow research to delve into a number of different sources and perform a more comprehensive search. Other business owners offered somewhat critical opinions of Thammineni’s choice, pointing out that instead of Goggling to find a background check company, he should have asked his business network who they were using. They also recommended that he took advantage of free resources, including online searches and checking out social media sites to learn more about job candidates.
Answer the following question.
Q1. Give your views on the case
Q2. Why the opinion of other business owners was different from the owner of office Drop? Discuss.
CASE STUDY
After the dismal financial performance in the early 2000s, Yahoo! (Yahoo) is on its way back to profitability in 2003. Under the guidance of Terry Semel (Semel) CEO Yahoo, the portal is on the way to becoming the largest media company in the world. With the spread of broadband, brand advertising is steadily becoming the largest source of revenue for online companies. As advertisers flock to Yahoo, Semel has a tough task of convincing traditional media, which is responsible for most of its content, to continue their relationship with Yahoo Semel believes that ‘Social media” where content is generated by users themselves, through their photo and video blogs, podcasts and hyperlinks, is the “next big thing” on the internet both for the user and the advertiser. As Semel makes investments to make social media a reality, he wonders if his bet will pay off. With so much content being generated in Yahoo, will Yahoo be able to maintain the fine balance between guiding the user to the most relevant content and its own content?
Answer the following question.
Q1. Discuss Yahoo’s growth
Q2. Discuss the competition and changing markets
Q3. Explain Yahoo’s new growth Strategy in changing environments
Q4. Give an overview of the case.
CASE STUDY
China’s enormous pool of low cost manpower had enabled it to develop as a manufacturing base for companies across the globe. However, since 1998, the situation seemed to be fast changing with China facing a shortage in the availability of skilled manpower. Experts predicted that this would lead to an increase in the cost of available manpower and therefore increased costs for businesses. They feared that this would result in China losing its competitive advantage as a low cost manufacturing base. However, some experts were of the opinion that the shortage of manpower was merely a temporary phenomenon and China would continue to be a low cost manufacturing base.
Answer the following question.
Q1. Discuss the future of China’s competitive advantages as a low cost manufacturing base for global companies.