CASE STUDY
State Government of Victoria – Environmental Selection Criteria for Multifunction Devices (Business Innovation) Today, Governments are coming on board for the plight to be ‘green’ by introducing new regulations and policies that provide industry with financial signs and mechanisms to encourage the greening of the supply chain.
The following is an example of how the Victorian Government specified environmental requirements for Multifunction Devices (MFDs) in a recent tender document. The Contractor(s) must provide MFDs that: a. Are Energy Star compliant, with Energy Star capabilities enabled? b. Have low overall energy consumption in operation as well as standby and sleep modes. c. Can have all components switched off by the user so that no standby power is being consumed. d. Have document storage capacity (including the ability to code and store print jobs). e. Have duplex and page shrinkage (at least two pages to a page) printing and copying capabilities. f. Are able to use paper with recycled content. g. Are able to use paper which has previously been printed on one side. h. Are able to use remanufactured toner cartridges, including third party remanufactured toner cartridges meeting required standards, with no effect on service agreements or warranties i. Have low operating noise levels. The following features are highly desirable: a. Units containing a percentage of recycled materials, and/or materials which can be recovered, remanufactured or recycled at the end of the unit’s useful life. Contractor(s) are encouraged to provide innovative proposals for the disposal of equipment complying with environmental standards. b. Packaging should be recyclable or compostable, and should preferably include recycled content. Packaging takeback programs are encouraged. c. The Victorian Government wishes to eliminate unnecessary packaging associated with MFDs. Preference may be given to an arrangement where, within the first 12 months of the contract, packaging reuse and reduction options, whilst still offering adequate protection to products, will be developed. d. Details of strategies and policies that manufacturers and/or suppliers have developed or are in the process of developing in the area of extended producer responsibility.
Answer the following question.
Q1. What are the Multifunction Devices (MFDs) that have been inserted by Victorian Government in the tender documents and why?
Q2. Discus the requirement of the greening of the supply chain, by all countries.
CASE STUDY (20 Marks)
Sometimes, doing the right thing is more important than profits, a lesson that Malden Mills learned firsthand. When the factory burned down in 1995 just two weeks before Christmas, production halted and employees assumed they’d be out of work until the factory was rebuilt. But CEO Aaron Feuerstein extended the employees 90 days at full pay, as well as 180 days with benefits at a cost of $25 million to Malden Mills. After the factory was rebuilt and all of the displaced workers were rehired, cooperation and productivity reached a new high, with 40% more business, 95% customer and employee retention, and a production increase from 130,000 to 200,000 yards per week. However, since then, Malden Mills has been to bankruptcy court three times, with much of the debt tied to the rebuild of the factory. Feuerstein made employees happy, to be sure, but business students should study this case to consider whether bold philanthropic actions will pay off in the end.
Answer the following question.
Q1. Do you agree with the actions taken by CEO? Justify your reply.
Q2. What may be reasons for reaching the production of the factory a new high? Discuss in detail.
CASE STUDY (20 Marks)
In the modern urban culture consumption of soft drinks particularly among younger generation has become very popular. Soft drinks in various flavors and tastes are widely patronized by urban population at various occasions like dinner parties, marriages, social get together; birthday celebration etc. Children of all ages are especially attracted by the mere mention of the word soft drinks. The socalled competition for this product in the market is different from other products. Mass media, particularly television, has contributed to a large extent to the ever growing demand for soft drinks. The attractive jingles and sports make the large audience remember the brand at all times. In today’s highly competitive market place, two players have dominated the industry; The New York based Pepsi Company Inc. and the Atlanta based CocaCola. Throughout the globe, these major players have been battling it out for a bigger chunk of the ever –growing soft drink market. This battle has been witnessed in India too, between these two giants. It was invented in May, 1886 by Dr. John .S. Pemberton in Atlanta, Georgia, United States of America. Coca Cola offers a portfolio of world class quality sparkling and still beverages, starting from Coca Cola to over 400 soft drinks, juices, teas, water and energy drinks. The most successful brands are – Coca Cola, Diet Coke, Sprite and Fanta. With operations over 200 countries it has a workforce of 55,000 employees and serves over 1.7 billion servings each day. PEPSI Pepsi was first developed by Caleb Bradham, a pharmacist and industrialist from New Bern, North Carolina, in 1898. As the cola progressed in popularity, he created the PepsiCola Company in 1902 and registered a patent for his recipe in 1903. The PepsiCola Company was first incorporated in the state of Delaware in 1919. Currently, PepsiCo is one the largest companies in the U.S. It figures amongst the largest 15 companies worldwide according to the number of employees hired. It has a U.S. Fortune rank of 50. Pepsi is bottled in nearly 190 countries. PepsiCo is a world leader in snacks, foods and beverages with revenues of more than $43 billion. It consists of many companies amongst which the prominent once are PepsiCola, FritoLay and Pepsi Food International. The group is presently into two of the most profitable and growing industries namely, beverages and snack foods. It has scores of big brands available in nearly 150 countries across the globe.
Answer the following question.
Q1. Give an over view of the case.
Q2. How the PepsiCo differs from Coca Cola. Elaborate.
CASE STUDY (20 Marks)
Case Study: DELL – Energy Management (Enterprise Solution – Minimum of 200 Desktops – Technology Innovation) Synopsis Dell embarked on an energy efficiency program that aimed at conserving energy and cutting expenses by reducing the power used by approximately 50,000 of its computers during nonbusiness hours. 1E’s Night Watchman® and 1E WakeUp® were deployed to the 50,000 client computers that fully integrated with Dell’s corporate Microsoft® Windows Server® and Microsoft Systems Management Server (SMS) environment. As a result, Dell achieved a 40 percent reduction in energy costs, translating into US$1.8 million in savings per year. The use of 1E Night Watchman® is a great example of how an organization can effectively implement energy management practices that reduce energy consumption and operating costs. Though cost savings are more noticeable for larger corporations, 1E Night Watchman® is just as relevant to smaller organisations with as few as 200 PCs. Featured Organizations Dell is a multinational technology corporation that develops, manufactures, sells and supports personal computers and other computerrelated products. 1E solutions and services help automate and simplify IT operations and reduce complexity, management cost and power consumption costs. By providing leadingedge solutions with its expertise 1E has earned the trust and confidence of over 15 million licensed users across 1,100 businesses in 42 countries worldwide. The Problem to be Addressed Energy conservation is an increasingly important issue for all organizations.
Answer the following question.
Q1. Explain how Dell achieved a 40 percent reduction in energy costs.
Q2. Give your views on the case.