Case Study 1
Josh Miller is a finance student at a business college. He likes numbers and feels comfortable with order, structure, and right or wrong answers. As part of the graduation requirements, all students must take classes in speech and writing. Josh becomes nervous about writing reports or giving speeches and doesn’t see the connection between the required class and his finance studies. One of Josh’s biggest stumbling blocks is thinking of topics. He experiences writer’s block and generally delays any project until the last possible minute
Answer the following question.
Q1. What would you suggest to help him see the value of speaking and writing well?
Q2. Give an overview of the case.
CASE STUDY
SnapComms help Freedom Healthcare to Reduce Internal Marketing Communications Costs SnapComms help Freedom Healthcare to reduce internal marketing communications costs using; interactive screensavers, scrolling newsfeeds, employee discussion forums and staff magazines. (PRWEB) March 31, 2010 — SnapComms announced today that Freedom Healthcare has signed a contract to use the SnapComms Internal Marketing Communications tools to deliver internal marketing and information updates to employees. Freedom Healthcare specialise in aged care and disability products and has established itself at the forefront of its industry by continuously developing and producing innovative and durable products. “We wanted a way to deliver information to relevant departments of the business in an instant manner that places the least amount of responsibility on employees to keep up to date with events” explains Yusuf Cajee, Marketing/Product Development, Freedom Healthcare. “Instant internal marketing communication via the SnapComms channels will help us save on internal marketing costs such as printing and publishing” continues Yusuf. Yusuf plans to use the SnapComms internal marketing communications tools within the business for vital employee communications. The tools will also be used between all Freedom Healthcare wholesale agents for broadcasting information concerning new product developments, product recalls and general information. Finally, Yusuf plans to use the SnapComms tools as a marketing tool aimed at key customers promoting product specials, new product development and general news. When asked why Freedom Healthcare had chosen the SnapComms internal marketing tools, Yusuf stated “They are easy to use and have great flexibility in the style of message that can be displayed. They are also easy to implement with no complicated network setups required.” The SnapComms solution is a suite of interactive employee communications tools that display messages directly onto employee computer screens. Features include the ability to target messages to particular groups of employees using existing distribution lists; a Content Manager to delegate administration rights so that different authors can communicate with their own groups of employees; and a reporting tool to check whether employees have received and replied to messages. The suite includes an interactive screensaver tool which displays internal marketing messages in place of a standard screensaver. Video, flash, image, html and text content are all options. Each message can contain hyperlinks to direct staff to more information on the organization’s network, intranet or internet. The desktop news feed tool displays important internal marketing updates using an on-screen scrolling bar. It can broadcast existing RSS feeds or simple text updates. Scrolling headlines can hyperlink to intranet pages or other resources. PRWeb eBooks – Another online visibility tool from PRWeb The visually-branded pop-up alert tool makes sure employees learn about important news as soon as it occurs. It can display video, text and other types of content. The SnapComms enterprise communications software was created in 2002 by an intranet manager looking for better ways to communicate with employees.
Answer the following question.
Q1. Give an overview of the case.
Q2. How the internal communication of the Healthcare company was developed in the company? Explain.
CASE STUDY
Employees were very positive about the Snap Comms employee communications tools and the pilot process in general. The pilot team set up an escalation process for employees to leave feedback. “We did not receive one single negative comment about Snap Comms, the offline time or anything to do with this pilot or process.” A survey was also conducted with staff in the pilot group to assess their satisfaction with each of the Snap Comms tools. The results were very encouraging and endorsed the positive feedback that the Internal Communications team had received during the course of the pilot. Standard metrics that were collated for AHT, such as problem resolution, customer satisfaction and commissions were broken down so that results for the pilot and control groups could be separately identified. Improvements in resolution rates were made following the pilot. In terms of commissionable sales, the GenY pilot group performed better than the control group and their GenX and Baby Boomer counterparts, and suffered more when the offline time was withdrawn. Following were the key benefits of Snap Comms channels • Messages delivered fast and read promptly by employees • Easier for employees to access critical or time sensitive information • Comprehensive, robust reporting and measurement • Reduced volume of content sent due to content filtering and aggregation • Visual, fun and eye catching ways to send information • Reinforced employee learning
Answer the following question.
Q1. What was the impact SnapComms on business KPIs? Comment.
Q2. What was the employee response to the SnapComms? Discuss.
CASE STUDY
The challenges of communicating with nine previously independent businesses spread across a number of countries and speaking three different languages (English, Dutch and Papiamento) were significant. Hamlet had no single tool that would enable her to communicate across all the different territories. Email servers on the same network were only operational in the businesses in the English-speaking locations (Trinidad and Tobago, Barbados and Jamaica), whereas the businesses in the Dutch Caribbean (Curaçao, Bonaire, Aruba and Sint Maarten) were operating different email platforms. While Hamlet concluded that there were fewer cultural differences between the countries than she had anticipated, she found that employees were more connected to the local business brands they worked for rather than seeing themselves as members of a larger group. So it was vital to Hamlet that the solution she implemented gave her the ability to communicate the group’s new vision, mission and values in a consistent and engaging way. She also needed to ensure that communications did not come across as “Trini-centric” (Trinidad being the location of the Head Office of the group) or come across as imposing to employees. Hamlet’s research into a software solution that would allow her to communicate more effectively with the distributed workforce led her to the SnapComms internal communication software and in July 2012 Guardian implemented four of the communication channels — Desktop Alert Software, Scrolling Desktop Tickers, Employee Newsletter and Internal Staff Survey tool. Instrumental in her choice was the fact that she could deploy the internal communication tools immediately and would have no ongoing reliance on her IT department to administer them. Hamlet has been pleasantly surprised by the fact that the SnapComms software delivers on its promise and really is as easy to use as it is claimed.
Answer the following question.
Q1. How it was possible to communicate across multiple languages and platforms? Explain.
Q2. Discuss about SnapComms software.