Advertising – Relationship between Advertiser & Agency


Q1. Relationship between Advertiser & Agency. 

Q2. Which factors influencing organizational features? 

Q3. Why does a developing country like India need advertising? 

Q4. Explain disadvantages of large advertising agency.

Q5. Which assumptions are made in cinema model II. 

Q6. List out criteria for effective copy. 

Q7. Which type of features must have an effective advertisement? 

Q8. Explain about AIDA model.