1. What is advertising? Bring out clearly the changing concept of advertising in
modern business world.
2. Explain the objectives and functions of advertisement manager.
3. What is advertisement budget? How do you determine optimal expenditure
through advertisement budget?
4. What are the characteristics of advertising media? Explain..
5. Write a short note on:
a) Visual layout.
b) Production traffic copy.
6. How do you measure the effectiveness of advertisement? Explain.
7. Define sales promotion? Explain the types of sales promotion.
8. Explain the merits and demerits publicity.